Comment le confinement nous a-t-il tous rapprochés, chacun enfermé chez soi ? C’est la question que pose le nouveau projet dévoilé par Dolce & Gabbana, DGFATTOINCASA, qui célèbre le fait maison, et par la même occasion, le made in Italy.
« Le coeur de notre histoire est le foyer, présenté comme une ancienne “casa bottega” italienne – “un atelier” – dans lequel la tradition implique que le fait main est intimement lié à la chaleur de la vie de famille. »
Pour ce faire, les artisans Dolce & Gabbana mais aussi les amis de la maison animeront des ateliers digitaux pour transmettre leur savoir-faire, sur les réseaux sociaux de la griffe italienne.
Ce projet aidera à lever des fonds pour la Fondazione Humanitas Per La Ricerca qui soutient la recherche contre le Covid-19.
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Apart, but together – now closer than ever. Dolce&Gabbana today unveils a new project named #DGFattoInCasa – “Made at Home” – that explores the shared experience of lockdown that has united us all. In a time when our values have slowed, shifted and deepened #DGFattoInCasa reveals the power of craft and creativity to articulate love, closeness and care – all rooted in the homemade artisan DNA of Made in Italy. The heart of our story is in the home, presented as an ancient Italian “casa bottega” – “workshop” – in which tradition dictated that the magic of Fatto a Mano (handmade craft) was intimately intertwined with the warmth of family life. Dolce&Gabbana artisans and friends of the house will hold a series of digital workshops in which they invite us into their homes to share their skills and expertise, and to pass on ideas and suggestions for projects for you and your loved ones to Fatto in Casa. As well as sharing the connecting force of handmade craft in the Italian tradition, #DGFattoInCasa fund raising project supports Fondazione Humanitas Per La Ricerca and it’s an extension of Dolce&Gabbana’s ongoing "Amore For Scientific Research" project with @Humanitas.University. Founded in February with a significant financial contribution from the house, this project supports the vital research coordinated by Prof. Mantovani to clarify the responses of the human immune system to Covid-19. #DGFattoInCasa is presented in partnership with For Funding by @intesasanpaolo Bank. For Funding is a crowdfunding platform for non-governmental and nonprofit organizations and foundations that wish to start fundraisers involving a large community of active donors. Intesa Sanpaolo does not take any commission on donations, meaning that every euro donated will be paid in full to the projects, guaranteeing security and transparency. Take your part and contribute to the fund raising at the link bio. #DolceGabbana